GpplUssier

Our press release will largely depend on the version published in the news we will see after a press conference. Even we could, with a good press release, suggest the owner of the news channel, the official position of the company and the guide used by the reports at the time of writing the note.

Let’s start by saying that a press release is a written brief that is used to announce a call or to expand or qualify previous information. In this case, we will pass the official messages on to our press release and those that interest us are published in the news and also those who were treated at the press conference. In short, we write the news from our point of view, not the views of the journalist.

The structure will follow the rule of the “Inverted Pyramid” drafting the most important to the least important, according to this order:

First, the headline: It has to represent a summary form which is clear and striking and is the most important information transmitted at the press conference. Depending on the title that the press gets, it fulfills its role with greater success, because if its construction is long, confusing and not interested, you probably will not meet with due attention, although the relevant information is communicated to the reader.

Then go to the subtitle for supporting the holder, placing, supplemented or highlighting information of interest that the reader knows quickly. It should not exceed five lines and should summarize the entire contents of the text and create expectations for reading it completely. It should be in bold.

Offering a striking figure is a good resource to use as part of the holder.

Here we go with the first paragraph of the brief of the body, which should not exceed five lines and should summarize the entire contents of the text and create expectations for reading it completely. It should be in bold and contain any information which is considered vital: What, where, why, who and when! It is customary to reduce the releases, so always cut the last paragraph. So it is useful to put the whole story in the first paragraph and leave the details to the following paragraphs, in a phased manner.

The date and place of issue must be written at the top of the sheet: There the journalists indicate where the publication was originated, and highlight the time it was issued.

In the end, in the last paragraph, the findings and implications for the future should be set out for which the communication will have to be done, if we are mainly in the midst of a crisis. Do not forget that the press should have some news value; otherwise nobody will want to publish it.

Always located above the head the words “Press Release”, should be used always, along with the corporate logo of the company, postal and electronic addresses and fax numbers, telephone numbers and email addresses for contacts.